Enterprise marketing teams
Budget control across every brand and business unit.
For FMCG, banking, telecommunications, retail and pharmaceutical marketing teams managing multiple brands, several agencies and a finance function that needs the numbers to tie out.
Brands and business units
Replace the client model with your own brand or business-unit structure.
Governance
Approval chains from account manager to marketing director to finance, with a full audit trail.
Agency oversight
See what each agency spent, what it charged and how that reconciles against your budget.
What changes
- Budget utilisation by brand and business unit
- Approval governance with recorded decisions
- Agency fee visibility and verification
- Planned versus actual spend across platforms
- Finance-ready exports and reporting
- Consented first-party audience activation
- Category and competitor intelligence
- Single source of truth across agencies
Put every marketing dollar on the record.
See how Globaltong connects campaigns, spend, fees, invoices and reconciliation in one operating layer.