Marketing Spend OS
The operating system for marketing spend.
Plan campaigns, control media spend, manage approvals, activate audiences and reconcile client billing — in one system, with a full audit trail from budget to payment.
Approved budget
$20,000
Media spent
$14,850
Agency fee (10%)
$1,485
The problem
Marketing spend should not live in spreadsheets.
Most agencies and marketing teams run millions through disconnected tools. The money moves faster than the record of it.
The system
One operating layer. Complete visibility.
Every stage feeds the next, so the invoice at the end is the arithmetic of everything before it.
Campaigns
Plan, approve and control campaigns
ExploreSpend Ledger
Know where every dollar goes
ExploreBilling & Reconciliation
Spend connected to invoices
ExploreClient Portal
Complete client transparency
ExploreAudience Activation
First-party data, activated
ExploreMarket Intelligence
Category and competitor activity
ExploreFor agencies
Built for agencies that manage serious money.
When you hold other people's budgets, the record has to be as reliable as the media plan.
- Manage multiple clients, brands and platforms in one workspace
- Approve budgets before money moves
- Automate management fees against approved spend
- Close month-end reconciliation in hours, not weeks
- See gross margin per client, not just revenue
Campaign to payment
Example dataClient profitability
Example dataTransparency
Give clients visibility without giving them another spreadsheet.
Your client signs into their own portal and sees the same numbers you do.
- Their campaigns, budgets and spend to date
- Every invoice with a downloadable signed PDF
- Payments recorded and balances updated
- Approval requests waiting on them
- Reports without a single attachment
Pricing
A subscription, plus a fee on the spend we help you control.
Plans scale with the size of your operation. Managed spend fees fall as your volume rises.
Trust
Financial data handled with financial discipline.
Workspace isolation, role-based access, audit trails on every financial action, consent-aware audience data and documented retention and deletion.
Put every marketing dollar on the record.
See how Globaltong connects campaigns, spend, fees, invoices and reconciliation in one operating layer.