Campaign operations
Plan, approve and control every campaign.
Create campaigns against a client and budget, route them through approval, then watch planned spend, actual spend, agency fee and invoice value stay connected.
What you get
- Create campaigns per client, brand and objective
- Budgets, platforms, start and end dates
- Submit for approval; approve or reject with comments
- Statuses: draft, pending, approved, active, paused, completed, reconciled
- Planned versus actual spend on every campaign
- Automatic agency fee against approved spend
- Campaign linked to its invoice and payments
- Full audit trail of who changed what and when
'Figures shown are illustrative. In your workspace every number is derived from real ledger entries.'
Campaign financial summary
Example dataCampaign budget$20,000
Approved$20,000
Spent$14,850
Remaining$5,150
Agency fee$1,485
Invoice$16,335
Paid$10,000
Outstanding$6,335
Put every marketing dollar on the record.
See how Globaltong connects campaigns, spend, fees, invoices and reconciliation in one operating layer.