How advertising agencies can control media spend
A practical operating model for approvals, budget ceilings and daily spend capture across Meta, Google and TikTok.
In preparation — request an early copy
Resources
Operating guides for teams that manage serious marketing budgets.
Written for account directors, marketing operations leads and agency finance teams.
Guides
How to reconcile client advertising spend
A month-end routine that matches platform spend to ledger entries, invoices and payments without a spreadsheet chase.
In preparation — request an early copy
How to calculate agency profitability per client
Revenue, media-related costs and delivery costs — the three numbers that decide whether a client account is worth keeping.
In preparation — request an early copy
Marketing operations in Africa
Why multi-currency budgets, offline media and manual reconciliation make African marketing operations distinct.
In preparation — request an early copy
Templates
- Marketing budget templateOn request
- Campaign approval templateOn request
- Media reconciliation templateOn request
- Agency profitability calculatorOn request
- Client reporting templateOn request
Case studies
We publish case studies only with a named customer's permission and their real numbers — reconciliation time, billing accuracy, approval speed and operational savings before and after Globaltong. None are published yet.
Work with us and be the firstPut every marketing dollar on the record.
See how Globaltong connects campaigns, spend, fees, invoices and reconciliation in one operating layer.