Audience activation
Turn first-party data into actionable audiences.
Profiles become segments, segments carry consent, and consented segments activate on the platforms you already buy on — with retention and deletion workflows throughout.
What you get
- Customer profiles with source and consent state
- Segmentation by behaviour, value and recency
- Consent capture, retention and deletion workflows
- Audience size and quality indicators
- Activation to Meta, Google and TikTok
- Segment examples: repeat, lapsed, high-value, distributors
- Governance controls on who can export
- Measurement of activated segment performance
'Built with consent, privacy and data-governance workflows in mind. Illustrative figures shown.'
Audience pipeline
Example dataProfiles24,180
Consented19,442
Segments7
Largest segmentRepeat buyers
ActivatedMeta, Google
Last refresh3 days ago
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