Activation layer
Audience Segments — first-party, consent-based
Every profile is captured with explicit consent and pushed to ad platforms as hashed match keys only.
Total Profiles
182,400
consented · Growth plan cap 250,000
Active Segments
9
interest + behaviour based
Consent Coverage
100%▲
NDPR-compliant capture only
Top Segments
| Segment | Source | Size | Pushed to |
|---|---|---|---|
| Poultry farmers, 500+ birds | CRM + site behaviour | 41,200 | MetaGoogle |
| Repeat feed buyers (90d) | CRM purchase history | 18,900 | Meta |
| Site visitors — pricing page | Website tracking | 26,700 | GoogleTikTok |
| Lapsed distributors (180d) | CRM purchase history | 7,400 | Meta |
Consent & Governance
Capture basis
Explicit opt-in only
No scraped or purchased lists enter the CDP.
Retention
24 months rolling
Profiles auto-expire unless re-consented.
Deletion requests
0 pending
Propagated to all connected platforms within 72h.